The Research Findings
We analysed 100 UK news stories across multiple outlets. Two patterns stood out immediately:
What This Means for You
The mini-report shows what this means for readers and professionals, with real examples from BBC, Sky News, The Mirror, Daily Mail, FT and others. You'll see how emotional cues, missing perspectives, anonymous sourcing and lack of background information shape the way stories feel, and the conclusions people draw.
Seeing Beyond Your Bubble
How can a single source be accused of bias from opposite sides?
I. Websites and Tools (Impact Extensions)
Impact Extensions. (n.d.). Impact News Lens. Retrieved from impactnewstoday.com/news-lens.html
II. Government and Policy Documents
Department for Digital, Culture, Media & Sport (DCMS). (n.d.). Plum DCMS press sector dynamics: Final report v4. Retrieved from https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/924325/Plum_DCMS_press_sector_dynamics_-_Final_Report_v4.pdf
The National Archives. (n.d.). Open Government Licence. Retrieved from http://www.nationalarchives.gov.uk/doc/open-government-licence/
UK Council for Internet Safety (UKCIS) Education Working Group. (n.d.). Education for a connected world. Retrieved from https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/896323/UKCIS_Education_for_a_Connected_World_.pdf
UK Government. (n.d.). Teaching about relationships, sex and health. Retrieved from https://www.gov.uk/guidance/teaching-about-relationships-sex-and-health#train-teachers-on-relationships-sex-and-health-education
III. Media and Political Analysis Websites
Central Bylines. (n.d.). The ideology of the Conservative Party. Retrieved from https://centralbylines.co.uk/politics/simple-politics-guide/the-ideology-of-the-conservative-party/
Media Bias Fact Check. (n.d.). Filtered Search: Least biased, UK. Retrieved from https://mediabiasfactcheck.com/filtered-search/?bias=Least%20Biased&country=GB
Wikipedia. (n.d.). Criticism of the BBC. Retrieved from https://en.wikipedia.org/w/index.php?title=Criticism_of_the_BBC&oldid=1324249291
Wikipedia. (n.d.). Media bias. Retrieved from https://en.wikipedia.org/w/index.php?title=Media_bias&oldid=1322026175
Get the Full Analysis
Understand not just the headline, but the narrative behind it.
Analysis based on articles from BBC, Sky News, The Mirror, Daily Mail, Financial Times, The Guardian, The Telegraph, and other major UK news outlets.